People in this business often talk about getting “lucky.” As any gambler can tell you, if you want “luck to be a lady” you have to know the odds. Personally, I didn’t love my statistics class in business school but despite the discomfort it caused my brain, I can’t argue with it’s validity. Whether you [...]

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Your new musical is never going anywhere, no matter how good it is, if your descriptions, synopsis and tagline are all a 3.

Posted in Behind-the-Scenes, The Business of Show Business 2 Comments »