Wanna get Lucky with your New Musical? Know your Odds

Date May 12, 2011

People in this business often talk about getting “lucky.” As any gambler can tell you, if you want “luck to be a lady” you have to know the odds. Personally, I didn’t love my statistics class in business school but despite the discomfort it caused my brain, I can’t argue with it’s validity. Whether you […]


Date February 6, 2011

Your new musical is never going anywhere, no matter how good it is, if your descriptions, synopsis and tagline are all a 3.

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