New Musical Marketing: Choose Your Words Wisely

Date June 14, 2011

We’re going to talk about your new musical’s sales pitch again today. If you think this isn’t hugely important, I implore you to think again. The words you use to describe your new musical could make or break your chances of success! A perfect example of this is a story my Broadway producer friend, Pam, [...]

How to Blow a Festival or Theater Gig for Your Musical

Date February 25, 2011

You’ve worked so hard to get it from idea to page. You found the right librettist and composer, you worked out most of the bugs and you’ve decided your baby’s ready for the stage. After all your hard work, networking and submitting, you’ve been accepted by a theater or festival. It’s all happening — before [...]

DANCE 10, LOOKS 3

Date February 6, 2011

Your new musical is never going anywhere, no matter how good it is, if your descriptions, synopsis and tagline are all a 3.

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