Today, in response to a reader’s question, we’re going to talk about marketing and advertising costs for a Broadway musical! Just having the Broadway brand and a great new Broadway musical doesn’t mean the general theater-going public will know about your show. If you’re the producer, it’s your job to get the word out. I’ve [...]

Posted in Funding, The Business of Show Business 2 Comments »

Some of the highest praise producers and creators in musical theater receive is that they are visionary. And they have to be, right? Like all artistic endeavors, this is a business of creating something from nothing, over and over again, with no road map or absolutes. In fact, in this business, being a visionary is [...]

Posted in Behind-the-Scenes, Inspiration 2 Comments »

I hear from a lot of musical theater writers who are interested in participating in one of my new works programs. This is great news, since I’m always interested in knowing about new musicals and new writers. However, before you reach out to me or any other new works venue or producer consider the two [...]

Posted in Behind-the-Scenes, Politics of Musicals 1 Comment »

Make Musicals had an exciting and enlightening conversation this afternoon with Michael Cassara, a Casting Director based in New York City. Dedicated to developing and fostering the growth of new musicals, Cassara’s extensive resume of casting new works is a testament to his passion for the field. We were thrilled to get a few minutes [...]

Posted in "Musical Moment" Interview Series No Comments »