New Musical Marketing: Choose Your Words Wisely

Date June 14, 2011

We’re going to talk about your new musical’s sales pitch again today. If you think this isn’t hugely important, I implore you to think again. The words you use to describe your new musical could make or break your chances of success! A perfect example of this is a story my Broadway producer friend, Pam, [...]

Musical Moment: Isaac Hurwitz, Part 2

Date February 18, 2011

Continued from Wednesday’s post. I got the opportunity to chat with Isaac Hurwitz, the Executive Director of the New York Musical Theater Festival (NYMF) over breakfast recently. If you don’t already know, NYMF provides a launching pad for the next generation of musicals (and their creators) to ensure the continued vitality of America’s greatest art [...]

Musical Moment: An Interview with Isaac Hurwitz, Part 1

Date February 16, 2011

I got the opportunity to chat with Isaac Hurwitz, the Executive Director of the New York Musical Theater Festival (NYMF) over breakfast recently. If you don’t already know, NYMF provides a launching pad for the next generation of musicals (and their creators) to ensure the continued vitality of America’s greatest art form, through a major [...]

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