Today, in response to a reader’s question, we’re going to talk about marketing and advertising costs for a Broadway musical! Just having the Broadway brand and a great new Broadway musical doesn’t mean the general theater-going public will know about your show. If you’re the producer, it’s your job to get the word out. I’ve [...]
July 5, 2011
June 21, 2011
Just a quick public service announcement today. If you are a musical theater junkie and haven’t seen the trailer for the newly picked up NBC TV drama SMASH, you need to see it NOW! http://www.youtube.com/watch?v=3U_SlMpFJvk-&w=128&h=770
May 16, 2011
If you’ve ever seen the musical Chicago (and if you’re reading this blog, you better have!) you’ll remember Billy Flynn’s famous number, Razzle Dazzle. It’s one of my favorite show tunes and pops into my head most often when I’m at industry cocktail parties. When I first started attending these events, I was intimidated by [...]
May 5, 2011
Next week I’ll be attending The Broadway League’s Annual Spring Road Conference. That’s where Broadway producers and road presenters (i.e. the folks in the various cities around the country who host the national tours) meet up in NYC to connect and network.