Despite the fact that those of us in theater are known to crave the spotlight, we often get in our own way when it comes to the necessary act of sustained self-promotion. Here are some tried and true tricks to help you get into yourself and get over yourself…
#5 Create a step by step plan. It can seem overwhelming to tackle the myriad social media, in person, cross-promotion opportunities out there but you’re more likely to follow through if you have bite sized tasks and a timeline to complete them. You can always adapt your plan but start with a strategy that leaves no stone unturned and then stick to it.
#4 Pretend you’re creating that plan for your brilliant friend who deserves all the success in the world. You’ll be more creative and aggressive if you aren’t thinking of yourself.
#3 Expect detractors. You know you’re doing something right if at least a few people are calling you out. Just don’t let those small minded petty pesks derail your plans.
#2 Promote your friends and colleagues now and they’ll promote you later. If you’re a great cheerleader when your friends and colleagues are trying to get the word out on their projects, they’ll be more likely to do the same for you.
#1 Remember that you are offering people value and opportunity with your work. You aren’t just saying “support ME,” you are saying join me at the theater and let me entertain YOU.
Do you have any helpful tips for getting past the demons and detractors that keep us from successful self-promotion? Post them in the comments below!