Today, I just have just one very important question for you: DO YOU OWN YOUR SHOW’S DOMAIN NAME? As in, www.insertyourmusicalstitlehere.com?
If your answer is no, do it now.
It’s cheap, easy and absolutely vital to the future of your show.
I recently did a random search of shows that have come across my desk and I must say, I was shocked that only half of them had purchased their own domains. I really can’t stress the importance of doing this. You can worry about building a website later but once the domain is gone, it could be gone for good and you don’t want to deal with the expensive, time consuming and unpleasant consequences.
Parking Your Domain
Consequences could include having to buy it off someone who may be out for a buck with no incentive to give you a deal or ending up with a smear campaign or an unsavory site on your most obvious site name. You could also lose the domain to a competitor who just so happens to be adapting the same story. Having to create a different, less obvious and therefore less searchable domain is a headache you don’t want.
Here’s how to do it:
- Go to one of the many sites that sell domain names. Some popular examples are namecheap.com, godaddy.com, name.com and moniker.com.
- Search for your ideal domain name as in www.avenueQ.com. Or if your title is unavailable try adding “musical” or “Broadway” to the end like www.wickedthemusical.com or www.bookofmormonbroadway.com.
- If you want to play it safe, buy ALL of the variations above for your particular title.
- If you want to play it really safe, throw in .net and .org too.
- Purchase the domains for at least a year. (TIP: Buying them for 5 years will increase your search rankings once your site is up.) Each domain should be less than $10.00 so skip your morning latte or cocktail this weekend and invest that money in ensuring the marketing future of your show.
Rest easy knowing that your musical’s online presence is secure.
Are you still reading this post . . . ?! Stop reading and start buying your domain! You’ll thank me for it and you’ll thank yourself when you are ready to share your new show with the world online.